Software for food producers and specialty CPG brands
Production is planned against orders that arrive by email and text, and lot traceability is a binder that only matters on the day something goes wrong. Both problems are solved by the same piece of structure.
Product, property and assets. Quoting, inventory, occupancy and reordering, still running on spreadsheets beside a twenty-year-old ERP. The highest switching cost we work with.
Sub-niches covered: Bakeries and commissaries, Meat and seafood processing, Beverage and brewing, Private label and co-packing, Specialty and artisan food brands, Prepared meals and catering production.
You likely have this problem if:
Wholesale orders arrive by email, text and phone.
Production is planned from last week plus intuition.
Lot traceability is a binder.
Yield is known by feel rather than measured.
A recall would take you a weekend to answer.
What breaks operationally:
Wholesale orders arrive by email, text and phone and are consolidated by hand.
Production planning is guesswork because the order book is not in one place.
Lot traceability is recorded on paper and would be slow to reconstruct in a recall.
Wastage and yield are known by feel rather than measured.
What we build:
Wholesale ordering portal. Accounts order against their own standing list and cut-off times, producing a real order book.
Production planning from orders. A production plan generated from confirmed orders rather than from last week plus intuition.
Lot traceability. Inputs and outputs recorded by lot as production happens, so a recall is a query rather than a weekend.
Yield and wastage tracking. Actual yield per run against expected, which is where the margin in food production hides.
Why is a wholesale order portal the first thing to build?
Because everything downstream depends on a real order book. Production planning, purchasing and yield measurement are all impossible while orders are scattered across three channels and a notebook.
How much traceability detail is enough?
Enough to answer, quickly, which lots of input went into which lots of output and where those went. That is the question a recall asks, and a system designed around that question is far simpler than one that tries to record everything.
Will wholesale customers use a portal?
Standing-order accounts adopt it quickly because it is faster than emailing. The value is not universal adoption, it is that the majority of routine volume becomes structured.
Is yield tracking worth the floor time?
In food production, consistently yes. Small yield differences between shifts or operators compound into real money, and they are invisible until measured.
Last reviewed 22 August 2026