Question 1

How do I know whether I need a developer, an agency, or something else?

Accepted Answer

You usually don't, and that's fine. Describe the outcome you want and we'll tell you what it actually takes — including the times the answer is a setting in software you already pay for rather than a build.

Question 2

What does it cost?

Accepted Answer

The call and the written plan cost you nothing. Build pricing is fixed per project and stated in the plan before you commit. No hourly meter, no paid discovery phase.

Question 3

How fast can something be live?

Accepted Answer

The plan arrives within 24 hours of the call. Builds ship in days or weeks — the 2026 average across 128 projects is nine days. If something genuinely needs longer, we say so up front.

Question 4

Do you work in my industry?

Accepted Answer

Almost certainly. The work has the same shape across trucking, construction, payroll, accounting, retail, professional services and lending: information trapped in too many places, and people doing by hand what software should be doing.

Question 5

Should I build custom software or buy an off-the-shelf tool?

Accepted Answer

Buy when the tool matches how you already work. Build when you're bending the business to fit the tool, paying for ten of them, or copying data between them by hand. We'll tell you which one you're in, even when the answer costs us the project.

Question 6

I already tried ChatGPT and it didn't stick. What's different here?

Accepted Answer

A chat window isn't a system. What makes AI stick is the plumbing around it: where the data comes from, who reviews the output, and what happens automatically afterwards. That plumbing is the work.

Question 7

Do I have to sign anything to talk to you?

Accepted Answer

No. Nothing before the call and nothing to cancel after it. The plan is yours either way.

Question 8

I'm not happy with my current developer. Can you take it over?

Accepted Answer

Often. We can read an existing codebase, audit what's there, and tell you honestly whether it's worth continuing or worth restarting — with a number both ways.

Question 9

Who actually does the work?

Accepted Answer

The people you spoke to. The client roster is kept small on purpose so the build isn't handed off to someone you've never met.

Question 10

What do you need from me to start?

Accepted Answer

Twenty minutes and honest answers. Access to the tools you already use comes later, and only if we build. There's no brief to write — saying the problem out loud is enough.